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Think Like Zuck : The Five Business Secrets Of Facebook’s Improbably Brillant CEO

Think Like Zuck : The Five Business Secrets Of Facebook’s Improbably Brillant CEO

Ekaterina Walter
Brand new, Hardcover


Reveals The Five “P’s of Facebook’s Success :The Actionable Lessons Anyone Can Apply

Availability: In stock

Additional information

ISBN 9780071809498
Publisher McGraw-Hill Education
Publication Date 3/4/2013
Pages 224
Weight 0.52 kg
Dimension 23.6 × 16.8 × 2.3 cm
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This Wall Street Journal / The New York Times bestseller in hardcover is a bran-new book and it is still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM89.00. Now hardcover here Only at RM30

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company

Make Your Mark in the World with the Five Success Principles of the World-Changing Social Media Site

☞ If Facebook were a country, it would be the third largest in the world.

☞ Facebook accounts for one of every seven minutes spent online.
☞ More than one billion pieces of content are shared on Facebook.

There’s no doubt about it. Mark Zuckerberg’s creation has changed the world. Literally.

Facebook has singlehandedly revolutionized the way more than one-seventh of the world’s population communicates, engages, and consumes information.

Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all.

Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

If you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and businesses like it, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

At long last, the answer is here. Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply―in any organization, in any industry.

Written by social business trailblazer Ekaterina Walter, this groundbreaking book reveals the five “P”s of Facebook’s success:

● PASSION―Keep your energy and commitment fully charged at all times by pursuing something you believe in

● PURPOSE―Don’t just create a great product; drive a meaningful movement

● PEOPLE―Build powerful teams that can execute your vision

● PRODUCT―Create a product that is innovative, that breaks all the rules, that changes everything

● PARTNERSHIPS―Build powerful partnerships with people who fuel imagination and energize execution.

She devotes a chapter to each of the five principles. In addition to relating each chapter to “Zuck” and Facebook, she also includes examples from other companies like Apple and Zappos.

Packed with examples of Facebook’s success principles in action―as well as those of Zappos, TOMS, Threadless, Dyson, and other companies―Think Like Zuck gives you the inspiration, knowledge, and insight to make your own mark in the world, to build a business that makes a difference, and to lead your organization to long-term profitability and growth.

Think Like Zuck is not just about Facebook but about the spirit of entrepreneurship that created Facebook and it’s unique, wildly successful corporate culture.

Breaking down the business secrets that built Facebook and comparing them with other real world business case studies from companies like Zappos and Apple, Ekaterina reveals the essential elements that create success in a way that is usable and able to be recreated.

The book is structured around the “Five Ps” – Passion, Purpose, People, Product and Partnerships – and how these five elements have been critical to Zuck’s leadership and Facebook’s success.

Each chapters dives deeper into one of the Ps, how Zuck has incorporated that element into his work and vision and how it has benefited Facebook.

Each chapter also includes at least one other case study to further illustrate the point and how anyone can apply it to his or her business.

The “Five Ps” aren’t a brand new concept but what many found interesting what how the author made it relevant – that we’re all entrepreneurs in one way or another and that these are five simple secrets are what influence success and have the ability to transform one’s work, the kind of transformation exemplified by Facebook.

You might think, “Wait – I’m not an entrepreneur. I’m don’t have a completely new idea and I’m not about to go start my own business.

How can these lessons benefit me?”

The author suggests that many of us may actually be “intrapreneurs” – those of us who have taken risks, challenged the status quo, worked long hours and came up with innovative ideas while working for someone else.

But what the author shows is that intrapreneurs, as much as entrepreneurs, are necessary to continue to drive innovation and business success and that we all can create a path towards success if we keep the “Five Ps” in mind.

It’s also an interesting look at Mark Zuckerberg. I think that many of us have been disenchanted with Facebook and its every changing terms of use and privacy policies or feel that the company doesn’t always have the customers’ best interests in mind.

However, the author sheds light onto Zuck’s motives – that he “cares about changing the lives of people around the world by giving them access to information and the ability to share it.”

That puts Facebook’s emphasis on “openness” in a bit of a different light – not that I don’t still have concerns about privacy but I can understand the motivation a little bit more.

Business leaders and entrepreneurs can use Think Like Zuck for growth in their own leadership skills or for team building their organization.

The valuable lessons in Think Like Zuck can help boost leadership skills as well as corporate culture, working with people and building your dream.

Ekaterina discusses Facebook and Mark Zuckerberg from a place of experience in social media with her work at Intel and her own personal social media network of over 40,000.

She’s received such accolades as 25 Women in Tech to Follow by the Huffington Post, 25 Women Who Rock the Social Web in 2012 and many more.

Review From techipedia :


There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook.

Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success?

I discuss the answers to this question in more detail in my book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”, but in this post I wanted to share some quick insights around the five key elements of success.


Passion is what sets the successful entrepreneurs apart from the rest. Think of some of the top business people – Richard Branson, Oprah Winfrey, Bill Gates – they might have very different personalities but one trait they all share is passion.

Mark Zuckerberg has always been passionate about using technology to connect people, and this passion has driven him to succeed despite numerous setbacks.

Passion fuels perseverance – one of the key ingredients of success.


“Facebook’s mission is to make the world more open and connected.” – About Facebook statement accompanying company’s press release

Great leaders (and great companies) create movements, not just products. Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information.

By always keeping his purpose in mind, Zuckerberg has been able to focus on creating the best product for achieving this.

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better.


“One of the things that we’ve focused on is keeping the company as small as possible… How do you do that? You make sure that every person you add to your company is really great.” – Mark Zuckerberg in his 2011 BYU speech

Facebook’s famously rigorous screening process for new employees is designed to find people with not only the right skills to do the job, but the right attitude.

The culture of a business comes from its employees, and Facebook provides intensive training – ‘Bootcamp’ – that teaches new starters to “think like Zuck”.

With everyone operating on the same wavelength, Facebook has been able to achieve great things with a relatively small team.


No matter how big it grew, Facebook has always been about people: Zuck’s product stems from his passion for connectivity, and this has kept Facebook relevant despite the fast pace of development.

Innovations such as Groups, the Wall, photo tagging or the Timeline have always centered on users’ requirements and have grown out of the Facebook culture of fast, imaginative design.

The most innovative companies give their employees the freedom to experiment and take risks that drive product ideas.

Make innovation personal! Involve your employees and give them freedom to create.


No business leader can run a company all by themselves. Good leaders recognize their own weaknesses as much as their strengths and bring in the right people to form partnerships that drive success.

Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital.

The partnership of Mark Zuckerberg and Sheryl Sandberg, his COO, has been hugely important in growing the site as a successful business.

This partnership of imagination and execution works because both partners have complementary skills and a shared passion for the Facebook mission.

The way people use the internet has changed in the last eight years since Facebook was founded, and will continue to change.

Under Mark Zuckerberg’s leadership, the company has responded to changing user needs. Zuckerberg’s passion and commitment to his product and vision has been central to pushing the boundaries of social networking and will continue to do so as user needs evolve.

To me, “Think Like Zuck” is an analogy of a leader who follows his passion, leads with purpose, builds great teams, and strives for continued excellence in her product (or services). It is a mentality that drives great leaders to building successful business and the approach they use to doing so.

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