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Cliff Ennico – THE CROWDFUNDING HANDBOOK : Raise Money For Your Small Business or Start-Up with Equity Funding Portals

THE CROWDFUNDING HANDBOOK : Raise Money For Your Small Business or Start-Up with Equity Funding Portals

Cliff Ennico


A Guide That Provides Insights Into Raising Capital For Small Businesses & Startups Through Equity Crowdfunding Platforms

Remarks Free Cover-Pages Wrapping
ISBN 9780814433607
Book Condition LIGHTLY USED
Publisher AMACOM
Publication Date 10 May 2016
Pages 288
Weight 0.65 kg
Dimension 24 × 19 × 3 cm
Availability: 1 in stock

Additional information

1 in stock

  • Detail Description


IPSs are expensive, and venture capital nearly impossible to attract. Crowdfunding is changing the game for private companies. Are you taking full advantage? Equity crowdfunding allows entrepreneurs to raise funds by offering investors a stake in their company rather than traditional rewards or donations.
Think Kickstarter® is just for artists and people who don’t really want to work for their success? Think again! In 2012 President Obama signed the JOBS act (Jumpstart Our Business Startups), empowering privately owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Your private company can now crowdfund your way to success!
Ready to finance your venture the Kickstarter way? With equity crowdfunding rules finalized by the Securities and Exchange Commission, the landmark 2012 JOBS Act has finally gone live, freeing small businesses to raise up to $1 million without a lengthy, expensive IPO process.

Now that the SEC has handed down the last regulations, the floodgates will open and companies will be free to compete for funding. Thankfully for you, small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception and has translated the regulations into a clear set of dos and don’ts for entrepreneurs and small business others looking to get in early.
In The Crowdfunding Handbook, burgeoning crowdfunders can learn how to:
● Decipher whether crowdfunding is their best bet
● What types of securities should I offer, and how should I price them?
● Choose between funding platforms
● What’s the best way to pitch a project to the public?
● Reach the most promising investors
● Which crowdfunding portal should I choose?
● Which disclosure documents need to be filed?
● What are my other legal requirements?
● How can I set up my company to increase the odds of success?
● Who are the most promising investors, and how do I reach them?
● How do private securities offerings mix with crowdfunded options?
● What are the “intrastate offerings” exemptions in my state?
● How do I manage a “crowd” of investors and keep them happy?
Equity crowdfunding moves beyond raising money for specific projects to offering stock, bonds, and other securities to nonaccredited investors—the next level in the “friends and family” model, and a projected game changer for the way private companies get capital. The Crowdfunding Handbook guides you safely and smoothly through this exciting new funding arena, while helping you avoid potential costly mistakes. It reveals the tips and tools to help you raise money for your small business or startup with equity funding portals.
Here are some key takeaways from the book:
◆ 1. Understanding Equity Crowdfunding: The book explains the concept of equity crowdfunding, which involves raising capital by selling shares or ownership stakes in your business to a group of investors through online platforms. It highlights the difference between equity crowdfunding and other forms of crowdfunding like donation or rewards-based crowdfunding.
◆ 2. Choosing the Right Platform: The author emphasizes the importance of selecting the right equity crowdfunding platform. Different platforms cater to various industries, funding amounts, and regulatory requirements. Entrepreneurs need to research and choose a platform that aligns with their business goals.
◆ 3. Regulatory Considerations: Equity crowdfunding is subject to regulatory oversight, and the book covers the legal and compliance aspects of crowdfunding. It discusses the JOBS Act and other relevant regulations in the United States that govern equity crowdfunding campaigns.
◆ 4. Creating a Compelling Campaign: Successful equity crowdfunding campaigns require effective storytelling. The book offers guidance on creating a compelling campaign, including crafting a compelling pitch, setting a realistic funding goal, and developing a marketing strategy to attract potential investors.
◆ 5. Engaging with Investors: Building trust with potential investors is crucial. The book provides advice on how to engage with investors, answer their questions, and address concerns transparently. Effective communication and updates during and after the campaign can help maintain investor confidence.
◆ 6. Managing Post-Campaign Responsibilities: After a successful crowdfunding campaign, entrepreneurs must fulfill their obligations to investors. This includes managing the financial and operational aspects of the business, reporting to investors, and potentially navigating shareholder relations.
◆ 7. Case Studies and Success Stories: Throughout the book, you’ll find case studies and success stories of entrepreneurs who have used equity crowdfunding to raise capital for their businesses. These real-world examples offer valuable insights and inspiration.
◆ 8. Tips for Success: The book offers practical tips and strategies for increasing the chances of a successful equity crowdfunding campaign. This includes leveraging social media, building a strong online presence, and tapping into your network for support.
“The Crowdfunding Handbook” serves as a comprehensive guide for entrepreneurs looking to explore equity crowdfunding as a means to raise capital for their small businesses or startups. It provides insights into the strategies, best practices, and regulatory considerations necessary for a successful crowdfunding campaign. Keep in mind that the specifics of equity crowdfunding can vary by region and may evolve over time, so it’s essential to stay updated on the latest developments in this field.
About the Author :
CLIFF ENNICO, a former Wall Street lawyer, is a leading expert on the legal and financial issues of entrepreneurial companies. Previously the host of PBS’s MoneyHunt, he now writes the nationally syndicated “Succeeding in Your Business” column as well as a legal QA column for Entrepreneur.

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