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HOW I BUILT THIS : THE UNEXPECTED PATHS TO SUCCESS FROM THE WORLD’S MOST INSPIRING ENTREPRENEURS
HOW I BUILT THIS : THE UNEXPECTED PATHS TO SUCCESS FROM THE WORLD’S MOST INSPIRING ENTREPRENEURS

#Preorder HOW I BUILT THIS : THE UNEXPECTED PATHS TO SUCCESS FROM THE WORLD’S MOST INSPIRING ENTREPRENEURS

Guy Raz
Brand-new, Paperback

RM63.00

Journey About Innovators, Entrepreneurs & Idealists & The Movements They Built

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Additional information

ISBN 9781529026306
Publisher Pan MacMillan
Publication Date 15/09/2020
Pages
Weight N/A
Dimension N/A
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★★ #1 INTERNATIONAL BESTSELLER ★★
★★PREORDER BASIS ★★
★★ TO-BE-RELEASED SOON THIS SEPTEMBER★★

Based on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business / venture.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds).

A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace).

A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).

Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success.

In How I Built This, Guy Raz shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary.

For anyone who has ever wondered how the best became the best – and wants to join them – How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success.

This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.

Along the way, readers will learn how:

● The founders of Airbnb bootstrapped long enough to turn their business into a success.

● James Dyson learnt from his mistakes to protect what he had built

● Reed Hastings developed the unique company culture at Netflix.

● Five Guys burger chain harnessed the power of word of mouth.

● What Tim Brown’s Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate
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KIRKUS REVIEW :

The book version of the popular NPR podcast.

As Raz explains it, his titular radio show, which features in-depth interviews with entrepreneurs from across the business landscape, is less a how-to-succeed-in-business program than a storytelling hour.

Lectures have their place, but a good story will keep listeners tuned in. Featuring his probing yet welcoming narrative voice, Raz presents stories that serve as solid lessons in entrepreneurship.

While the syntheses of the lessons are useful, it is the learning curve—the story-by-story building of business acumen—that imparts the most wisdom.

The comments from the entrepreneurs are consistently candid and practical.

For example, begin with a concrete, unique idea that lies “at the intersection of personal passion and problem solving.”

From dozens of on-the-ground stories, Raz gathers countless business pearls: Don’t quit your day job; do your homework; find a co-founder since humans thrive when we work together; prioritize the funding of the business, whether through bootstrapping or other people’s money, such as a relative’s or venture capitalist’s.

The narrative then moves on to business-building—all the tests that you will have to confront and overcome with a new business—and Raz introduces new characters and continues to follow entrepreneurs we have met in the earlier chapters, thus enabling readers to grasp the path to their success.

In the concluding part of the book, the author tackles what he feels most profoundly about: passion and decency.

Kindness, generosity, and respect are critical to a long-lasting business (plus a shared purpose and values); without passion—“it’s about finding and fulfilling a deeper purpose”—look forward to a lifetime of disgruntlement.

Among the businesses included in the book: Dell Computer Corporation, Boston Beer Company, FUBU, Method cleaning products, Chicken Salad Chick, Allbirds, Stacy’s Pita Chips, and Carol’s Daughters.

Years of business wisdom distilled into an entertaining and useful narrative.

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About The Author :
Guy Raz is the creator, editorial director, and host of three podcasts for NPR, including How I Built This, TED Radio Hour, and the children’s program Wow in the World, which are heard by more than 15 million people every month all over the world. Guy has also served as a Ferris professor of journalism at Princeton University and taught journalism at Georgetown and George Washington Universities. He is the father of two boys and recently relocated from Washington DC to Berkeley, California.

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