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Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time
Bill McGowan – PITCH PERFECT : How to Say It Right The First Time, Every Time

PITCH PERFECT : How to Say It Right The First Time, Every Time

Bill McGowan
BRAND NEW, PAPERBACK
Bill McGowan
BRAND NEW, PAPERBACK

RM20.00

The Secrets For The Principles Of Persuasion

ISBN 9780062472939
Book Condition BRAND NEW
Format PAPERBACK
Publisher Harper Business
Publication Date 20/10/2016
Pages 288
Weight 0.24 kg
Dimension 20.3 × 13.5 × 1.6 cm
Availability: 1 in stock

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1 in stock

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Description

Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.

Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.

During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

During these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time.

Such pitch-perfect moments are crucial in our personal and professional journeys.

In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message.

Along the way, McGowan lays out his Seven Principles of Persuasion, including:

● The Scorsese Principle: Hold your audience’s attention with visual images. Direct the film that plays in your listener’s mind.

● The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen.

● The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible.

In Pitch Perfect, you’ll learn how to overcome all these communication pitfalls.

The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective.

The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain.

It can stir people to listen closely to your every word and to remember you long after you’ve left the room.

He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com.

Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip.

It’s essential to be pitch perfect—to get the right message across to the right person at the right time.

In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal.

Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master.

With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

The book was full of helpful hints and you learned some amazing tidbits like:

◆ Ina meeting one should always raise the chair to the maximum height even if this means their feet are dangling

◆ When stuck in a never ending conversation at a networking event, the easiest out is to reference needing to make a phone call

◆ Don’t bury the lede when beginning a presentation put the most important piece of info right up front

Whether you are a frequent public speaker, a team manager or just someone who likes to host dinner gatherings, this is a must read book.

It would be impossible to come away from reading Pitch Perfect without learning dozens of new tips for how to communicate in the world.

The book even ends with specific advice for how to give a wedding toast, a eulogy and congratulate someone for something you aren’t really happy about.

Pitch Perfect is an absolute must-read book!

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KIRKUS REVIEW :

A media expert’s techniques for acquiring and honing clear communication skills.

After a two-decade journalism career producing and anchoring syndicated newsmagazine programs, McGowan, a former Emmy-winning TV correspondent–turned–media-coaching entrepreneur, knows the tenets of effective communication and professional presentation.

From his communications training company, Clarity Media Group, he now helps everyone—from authors to CEOs to career-changing job seekers—to achieve and project a greater public confidence level.

“Great communicators are not genetically predetermined,” he writes. “They are made.” His careful guidebook, written with the assistance of Bowman, steers readers away from the social faux pas and missteps (e.g., apologizing at the onset of a presentation) responsible for stalling careers and stagnating business relationships.

His approach is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace.

McGowan cites many relatable scenarios, including a botched first impression with a large new client (Facebook) that was rescued with positive reinforcement and a polished, professional approach.

The author spends much of the text overviewing his seven principles of persuasion, a masterful “mental checklist” of key communicative behaviors that include authoritative body language, direct eye contact, attentiveness, voice tone, pacing and verbal conciseness.

His “pitch-perfect pointer” and “makeover” sections further clarify these maxims and place them into real-world contexts.

The author stresses that becoming a compelling speaker with engaging stage presence takes time and effort.

His methodology is not meant to change the person seeking guidance but, with practice and preparation, to draw their strengths out and encourage diligence in achieving an increased level of interactive confidence.

A proactive approach to mastering the art of interpersonal communication.

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Review From Booklist

McGowan is a veteran in the television business as reporter, writer, producer, and anchor for shows such as ABC News 20/20; CBS News 48 Hours, and Public Eye with Bryant Gumbel.

In 2004, he founded Clarity Media Group, a communications coaching firm dedicated to enhancing the speaking skills of corporate executives, celebrities, and athletes.

He has coached Jack Welch, Mary J. Blige, Eli Manning, Connie Chung, and more than 60 executives at Facebook, including Mark Zuckerberg.

His training helps public speakers and interviewees overcome fear and avoid bad speaking habits, grab people’s attention, keep them engaged, and deliver a powerful message.

He has distilled his training techniques down to seven principles that can be employed by anyone to get their communication skills into shape.

Some of these include The Headline Principle (starting with your best material), The Pasta-Sauce Principle (boiling down your message), The Self-Conviction Principle, and The Curiosity Principle (displaying genuine interest in your subject).

McGowan promises to reveal everything he knows about communication, including his most important advice, of putting his principles into practice in everyday situations.

About the Author :

Bill McGowan is the founder and CEO of Clarity Media Group. A two-time Emmy Award–winning correspondent, McGowan has conducted hundreds of interviews with newsmakers, CEOs, celebrities, authors, editors, attorneys, and athletes.

McGowan now uses that experience to coach and train everyone from corporate CEOs to celebrities such as New York Giants quarterback Eli Manning, the actress Katherine Heigl, and the jazz great Wynton Marsalis.

He also speaks regularly to large corporate audiences at such companies as Credit Suisse, Condé Nast, and Campbell’s.

Alisa Bowman has collaborated on seven New York Times bestselling books. Her articles have appeared in Prevention, Family Circle, , and many other national magazines.

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