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OPEN DATA NOW : The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

Joel Gurin
LIGHTLY USED, HARDCOVER
Joel Gurin
BRAND NEW, HARDCOVER

RM28.00

Explores The Powerful Concept of Open Data & Its Potential To Revolutionize Various Aspects Of Business And Society

ISBN 9780071829779
Book Condition LIGHTLY USED
Format HARDCOVER
Publisher McGraw-Hill Education - Europe
Publication Date 11/2/2014
Pages 352
Weight 0.67 kg
Dimension 23.4 × 16 × 3.3 cm
Availability: 1 in stock

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1 in stock

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Description

★★ What happens when Big Data is made open to YOU? ★★
 
Discover how Open Data can benefit you, your business, and your brand . This book explores the concept of open data and its potential to revolutionize various industries and sectors.The book explores the concept of open data and its potential to revolutionize various aspects of business and society. Open data refers to the idea of making data freely available to the public, allowing anyone to access, use, and redistribute it without any restrictions.
 
What is exactly Open Data? Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionary developments since the Information Age began. Combining two major trends–the exponential growth of digital data and the emerging culture of disclosure and transparency – Open Data gives you and your business full access to information that has never been available to the average person until now. Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society.


The book also discusses how open data can be a catalyst for hot startups by providing entrepreneurs with valuable information and insights that can fuel innovative business ideas. It also highlights how open data can help investors make informed decisions by analyzing data trends and patterns to identify promising investment opportunities.
 
Joel Gurin, an expert in open data and technology policy, discusses how the availability and accessibility of open data can drive innovation, empower entrepreneurs and startups, enhance marketing strategies, and inform smart investment decisions. The book emphasizes the value of making data more open and transparent, enabling businesses, researchers, and individuals to access and utilize data for various purposes.
 
Open Data Now is an essential guide to understanding all kinds of open databases–business, government, science, technology, retail, social media, and more–and using those resources to your best advantage. You’ll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace.
 
Open Data is open for business and the opportunities are as big and boundless as the Internet itself. Furthermore, “Open Data Now” emphasizes how open data can be leveraged for savvy marketing, enabling companies to better understand their target audience and create more targeted and effective marketing campaigns based on data-driven insights. It can also foster transparency and trust between businesses and their customers.
 
This powerful, practical book shows you how to harness the power of Open Data in a variety of applications:
● HOT STARTUPS: turn government data into profitable ventures
● SAVVY MARKETING: understand how reputational data drives your brand
● DATA-DRIVEN INVESTING: apply new tools for business analysis
● CONSUMER IN FORMATION: connect with your customers using smart disclosure
● GREEN BUSINESS: use data to bet on sustainable companies
● FAST R&D: turn the online world into your research lab
● NEW OPPORTUNITIES: explore open fields for new businesses

 
Throughout the book, Gurin also provides real-world examples of companies and organizations that have leveraged open data to their advantage. He also discusses the challenges and opportunities associated with open data initiatives, as well as the potential social and economic benefits of adopting open data practices.
 
Whether you’re a marketing professional who wants to stay on top of what’s trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market–or if you just want to understand the cutting edge of information technology – It offers a wealth of big ideas, strategies, and techniques that wouldn’t have been possible before Open Data leveled the playing field.
 
Another aspect covered in the book is how open data can facilitate fast innovation by promoting collaboration and knowledge sharing among different entities, leading to the development of new products, services, and solutions.
 
The revolution is here and it’s now. It’s Open Data Now. He also discusses the challenges and opportunities associated with open data initiatives, as well as the potential social and economic benefits of adopting open data practices.
 
Overall, the book delves into the power of open data and its potential to transform industries and drive positive societal change. It provides practical examples and case studies to illustrate how organizations can effectively utilize open data to gain a competitive advantage, foster growth, and create meaningful impact in today’s data-driven world.
 
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About the Author:
 
From 2011 to 2012 Joel Gurin served as chair of the White House Task Force on Smart Disclosure, using Open Data to help consumers make informed choices on healthcare, financial services, education, and energy. An awardwinning science journalist, he is currently senior advisor at the GovLab at New York University. Gurin is the former editorial director and executive vice president of Consumer Reports and the former chief of the consumer bureau of the Federal Communications Commission.
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