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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation

Joel Gurin
Brand-new, Hardcover

RM32.00

The Power To Analyze Pattern & Trends, Manage Risk, Solve Problems and Seize Competitive Edge

Availability: In stock

Additional information

ISBN 9780071829779
Publisher McGraw-Hill Education - Europe
Publication Date 11/2/2014
Pages 352
Weight 640 g
Dimension 23.4 × 16 × 3.3 cm
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Description

This New York Times / Wall Street Journal / Financial Times Bestseller in hardcover  edition is a bran-new book and still wrapped with New book plastic.seal wrapper. The original new book is sold at usual price RM142.80. Now here Only at RM32

Get unprecedented access to thousands of databases. It’s called Open Data, and it’s revolutionizing business.

? What happens when Big Data is made open to YOU?

Discover how Open Data can benefit you, your business, and your brand

What is Open Data?

Open Data is the world’s greatest free resource–unprecedented access to thousands of databases–and it is one of the most revolutionary developments since the Information Age began.

Combining two major trends–the exponential growth of digital data and the emerging culture of disclosure and transparency–Open Data gives you and your business full access to information that has never been available to the average person until now.

Open Data Now gives you the knowledge and tools to take advantage of this phenomenon in its early stages?and beat the competition to leveraging its many benefits.

Unlike most Big Data, Open Data is transparent, accessible, and reusable in ways that give it the power to transform business, government, and society.

Open Data Now is an essential guide to understanding all kinds of open databases–business, government, science, technology, retail, social media, and more–and using those resources to your best advantage.

You’ll learn how to tap crowds for fast innovation, conduct research through open collaboration, and manage and market your business in a transparent marketplace.

Open Data is open for business–and the opportunities are as big and boundless as the Internet itself. This powerful, practical book shows you how to harness the power of Open Data in a variety of applications:

? HOT STARTUPS: turn government data into profitable ventures

? SAVVY MARKETING: understand how reputational data drives your brand

? DATA-DRIVEN INVESTING: apply new tools for business analysis

? CONSUMER IN FORMATION: connect with your customers using smart disclosure

? GREEN BUSINESS: use data to bet on sustainable companies

? FAST R&D: turn the online world into your research lab

? NEW OPPORTUNITIES: explore open fields for new businesses

Whether you’re a marketing professional who wants to stay on top of what’s trending, a budding entrepreneur with a billion-dollar idea and limited resources, or a struggling business owner trying to stay competitive in a changing global market–

or if you just want to understand the cutting edge of information technology–Open Data Now offers a wealth of big ideas, strategies, and techniques that wouldn?t have been possible before Open Data leveled the playing field.

The revolution is here and it’s now. It’s Open Data Now.

?Open Data Now is an instant classic?essential reading.?
–Daniel Goleman, (author of Emotional Intelligence and Focus)

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Review From [email protected]

Gavin Starks, CEO of the Open Data Institute, is in a position to spot technological game changers.

?We don?t know exactly where Open Data will lead,? he says, ?but we do know that it will be transformative?the potential that we saw in the early days of the web is what I see now with Open Data.?

This is the premise of Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation External link , a new book from Joel Gurin, senior advisor at The Governance Lab @ NYU External link .

Open Data Now is written for the business community, but speaks to the experiences of those in the government, the private sector, or those who make a living advocating for consumers.

How can one book offer authority for so many different fields?

The task is helped by Gurin?s extensive employment history; at various points, he?s worked as a science journalist, executive vice president of Consumer Reports, chief of the Consumer and Governmental Affairs Bureau at the Federal Communications Commission (FCC), and chair of the White House Task Force on Smart Disclosure.

Gurin used his time on the task force to study how consumers can use government Open Data about products and services to make more informed choices in the marketplace.

In Open Data Now, he offers the same lesson to the business world. How can businesses learn and even profit from Open Data?

Let?s take a look at what ?Open Data? means; in his book, Gurin describes it like this:

Open Data can best be described as accessible public data that people, companies, and organizations can use to launch new ventures, analyze patterns and trends, make data-driven decisions, and solve complex problems.

To hear Gurin tell it, this accessible public data is what will make or break the next few decades of startups and will inform the evolution of countless well-established companies.

He tells the story of The Climate Corporation to illustrate this point, explaining how the startup received millions of dollars of venture capital and was ultimately sold to Monsanto, all on the strength of their business model.

The Climate Corporation takes the same open weather data used by the Weather Channel and the National Climatic Data Center (NCDC) and uses it not only to insure other businesses against weather events but also to predict future weather trends and provide recommendations on when and where farmers should plant to yield the strongest crop.

This kind of ingenuity, mixed with increasingly open datasets on a wide range of topics, will form the basis for many successful businesses in the coming years.

Nowadays, ?Open Government? and the accompanying ?Open Data? terms are common parlance but are often assumed to refer to governmental/legislative matters alone (like the NCDC?s weather data).

However, Gurin cautions, this isn?t the case, nor can ?Open Data? be used interchangeably with ?Big Data.? Gurin defines an important distinction between the terms:

With Big Data, the data sources are generally passive, and the data is often kept private. [It] usually comes from sources that passively generate data without purpose, without direction, or without even realizing they?re creating it.

[?] Open Data is public and purposeful. It?s data that is consciously released in a way that anyone can access, analyze, and use as he or she sees fit.

[?] Open Data is also often released with a specific purpose in mind.

In an effort to identify those who could (and should!) use Open Data, Gurin names five Open Data business ?archetypes?:

? Suppliers ? those who publish data for public use

? Aggregators ? those who collect, analyze, and charge for insights

? Developers ? those who design, build, and sell apps using Open Data

? Enrichers ? those who use Open Data to enhance their existing services

? Enablers ? those who help companies make use of Open Data

The book explores the opportunities Open Data provides for each archetype, and Gurin helpfully concludes each chapter with a section on ?Realizing the Business Potential,? his recommendations for how readers should implement Open Data to ensure their company?s transition is smooth and successful.

With chapters on sentiment analysis, green investment, and even the privacy aspects inherent in the Open Data revolution (such as the NSA scandal), Open Data Now does a good job of presenting a holistic picture of the current state of Open Data.

As you might guess from the forcefully imperative title, Open Data Now carries with it one main message: Open Data is key to successful, healthy businesses, and it has never been more important for everyone, from startups to well-established firms, to embrace it.

Gurin believes that the biggest opportunities lie in the fields of health, finance, energy, and education, areas where the federal government is currently focused on Open Data release.

By exploring each of these in depth and providing recommendations for business implementation, Gurin puts us well on the path to embracing Open Data?now.

About the Author
From 2011 to 2012 Joel Gurin served as chair of the White House Task Force on Smart Disclosure, using Open Data to help consumers make informed choices on healthcare, financial services, education, and energy. An awardwinning science journalist, he is currently senior advisor at the GovLab at New York University. Gurin is the former editorial director and executive vice president of Consumer Reports and the former chief of the consumer bureau of the Federal Communications Commission.

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