Shop - 《HARVARD BUSINESS REVIEW》DUAL TRANSFORMATION – How to Reposition Today’s Business While Creating The Future

This book shows how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. It offers a comprehensive framework for dual transformation, which includes repositioning today’s business to maximize its resilience and creating a new growth engine.
 
The authors propose a framework for what they call “dual transformation,” which involves repositioning a company’s existing business while simultaneously creating a new business for the future. This approach is designed to help businesses adapt to disruptive forces and market changes while maintaining their core business operations.
 
Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.
 
The Dual Transformation model emphasizes the importance of balancing attention and assets, protecting traditional income streams while growing new sources, and making tough calls regarding speed of operation and pricing options. The model is defined as two simultaneous transformations that mutually reinforce each other, Transformation A and Transformation B. Transformation A is about repositioning today’s business to maximize its resilience, while Transformation B is about creating a new growth engine.
 
That moment starts with the core dual transformation framework:
● Transformation A: Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.
● Transformation B: Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services.
● Capabilities link: Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.”
 
The book also addresses the characteristics leaders must embrace, such as courage, clarity, curiosity, and conviction, to successfully lead a dual transformation. Anthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder .
 
It offers real-world examples and case studies to illustrate the principles and strategies behind dual transformation. It discusses the need for organizations to be proactive in responding to disruptive forces and offers practical guidance on how to identify opportunities for innovation and change.
 
Building on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, Dual Transformation will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.
 
“Dual Transformation” is particularly relevant for business leaders, managers, and decision-makers looking to navigate the challenges of disruptive innovation and transform their companies to remain competitive in a fast-evolving business environment.
 
Overall, “Dual Transformation” is a must-read for leaders seeking practical solutions for transforming their businesses in the face of disruption. The book provides insights and a framework to help organizations achieve a balance between their current business operations and their future growth and innovation strategies.
 
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About the Author :
 
Scott Anthony is the managing partner of the innovation and growth consulting firm Innosight. He is the author of several books, including The Little Black Book of Innovation and The First Mile: A Launch Manual for Getting Great Ideas into the Market. Clark Gilbert is the president of BYU-Idaho and the former CEO of Deseret News Publishing and Deseret Digital Media. Mark W. Johnson is a cofounder and senior partner at Innosight.