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Brian Tracy – BUSINESS STRATEGY : The Brian Tracy Success Library
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BUSINESS STRATEGY : The Brian Tracy Success Library

Brian Tracy
BRAND NEW, HARDCOVER

RM20.00

A Solid Framework To Analyze Your Business And Develop an Effective Strategy To Grow Your Business

ISBN 9780814436271
Book Condition BRAND NEW
Format HARDCOVER
Publisher Amacom
Publication Date 16 May 2015
Pages 112
Weight 0.3 kg
Dimension 16.5 × 11.5 × 1.2 cm
Retail Price RM43.90
Availability: 1 in stock

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Description

★★ Taking control of your company’s destiny starts with planning strategically from the beginning.★★
 
How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization–mapping a clear path from where the company stands today to where you wish it to be.
 
A strategic plan helps crystalize the future of an organization – mapping a clear path from where the company stands today to where you wish it to be. It may sound complicated, but Brian Tracy knows how to make it simple. Throughout his career, he has shown countless leaders and organizations how to achieve stunning success.


Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. A strategic plan helps crystalize the future of an organization – mapping a clear path from where the company stands today to where you wish it to be.
 
Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In Business Strategy, Tracy will help you discover how to:
● Ask the five key questions vital to any strategic plan
● Determine a corporate mission that lifts and inspires people
● Define themselves in relation to their competition
● Reposition their business with new products, services, and technology
● Anticipate crises, and more!
 
Incorporating wide-ranging examples–from Alexander the Great to IBM to General Electric–this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities.
 
The path to success starts at the beginning! Powerful and portable, Business Strategy will help readers take control of their company’s destiny.
 
Brian Tracy starts off with reviewing the strategies implemented by Alexander the Great. Even when Alexander the Great’s army was faced against a million man army with only 50,000, Alexander the Great was able to unleash his full potential & take hold of the reigns of leadership to steer towards GREATNESS.
 
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Table of contents :
Cover
Title
Copyright
Contents
Introduction
1 Introduction to Strategy: Alexander the Great
2 The Principles of Effective Strategy
3 Five Questions in Strategic Planning
4 The Key Players in Setting Strategy
5 Values, Vision, and Purpose
6 Determine Your Corporate Mission
7 Back from the Future
8 Strategic Areas for Consideration
9 The Driving Force: Key to Strategy
10 Four Central Concepts in Strategic Planning
11 Concentrate on What You Do Well
12 Adjacency Moves
13 Have a Divestment Strategy
14 Zero-Based Thinking
15 Take the Offensive
16 Flexibility Wins
17 Create New Markets
18 Choose Your Competition
19 Engage the Entire Company
20 Organizational Structure Makes a Difference
21 The Five Phases of Strategy Formulation and Implementation
Index
About the Author
Free Sample Chapter from TurboStrategy by Brian Tracy
 
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About Author :
 
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
 
Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
 
He has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy, and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
 
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America’s largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
 
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution, and management consulting. He has conducted high-level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
 
He has traveled and worked in over 80 countries on six continents and speaks four languages. Brian is happily married and has four children. He is active in the community and national affairs and is the President of three companies headquartered in Solana Beach, California.
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