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BREAK THROUGH THE NOISE : The 9 Rules To Capture Global Attention -Tim Staples
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BREAK THROUGH THE NOISE : The 9 Rules To Capture Global Attention

Tim Staples
BRAND NEW, HARDCOVER

RM30.00

Sharing The Basic Principles Of Getting A message Seen By Appealing To The Human Emotions That Get People’s Attention, Like, Remember And Share Your Brand

ISBN 9781328618566
Book Condition BRAND NEW
Format HARDCOVER
Publisher Houghton Mifflin Harcourt (HMH)
Publication Date 09 Jul 2019
Pages 239
Weight 0.58 kg
Dimension 23.5 × 16 × 2.2 cm
Retail Price RM139.71
Availability: 2 in stock

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2 in stock

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★★ #1 Amazon Bestseller ★★
 
☞ The internet is a very noisy place. So how come some things break through?
☞ Why do some things go viral and others don’t?
☞ Why do some ideas seem to spread like wildfire, and others fall flat?
☞ How do you create communication in ideas that are downright contagious?

Tim Staples believes it’s less about the process and more about the emotion.
 
These days, barriers to entry are so low that anyone can start a business or share their message, which makes it so much harder to stand out. As Tim explains, the truth is, nobody cares, that’s why innovators need to shift their mindset to think about how they can align themselves with the person they’re trying to capture. Tim also shares the five shareable emotions that are the secret to going viral — happiness/joy, awe/wonder, empathy, curiosity, and surprise.
 
The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.


Staples has developed a reputation in the marketing industry for being a creator of viral content. In the past few years, several of his video campaigns have amassed more than five billion views, and 35 of them have landed on the first page of YouTube.
 
This book reveals a pioneering nine-step approach to win global attention without spending a fortune. What if you could learn the secrets to boost your brand online without overspending? Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
 
Tim Staples and Josh Young freely share their most useful insider tips to help you affordably rise to the top of the social media heap. They outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. The 9 rules of shareability to capture global attention are:
● be shareable,
● understand the science,
● focus on value,
● find your voice,
● crush the headline,
● ride the wave,
● flip the script,
● know your platform,
● test before you invest.

 
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
 
The authors go into why content must be customized for each platform, when and where to give away the “punchline” of your content, and how soon you need to hook your consumer to make sure they watch the entire piece of content. You Should Read Break Through The Noise IF: You want to learn principles of creating highly shareable content that will get your message seen and remembered.
 
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About the Author
TIM STAPLES is an entrepreneur at the forefront of content and digital marketing. He is the co-founder and CEO of Shareability, a company that uses content, data and technology to drive explosive growth for major brands like AT&T, Hyatt, and the Olympics and major celebrities like Cristiano Ronaldo, John Cena and Leonardo DiCaprio. Shareability is known for creating some of the biggest viral successes of the past five years, reshaping how brands communicate and engage with their customers. In 2016, Staples was named one of “11 Innovators Who Are Disrupting Hollywood” by The Wrap.
 
JOSH YOUNG is a best-selling author whose work spans entertainment, science, law, natural history, business, politics and sports. Previously, he was a contributing editor at George magazine, The New York Times, and Esquire, and the host of “Screening Room” on the Discovery Times Channel.
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