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BRAND NOW : How To Stand Out In A Crowded, Distracted World -Nick Westergaard
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BRAND NOW : How To Stand Out In A Crowded, Distracted World

Nick Westergaard
BRAND NEW, HARDCOVER

RM29.00

Uncovers The Powerful New Rules Of Branding In Complex And Chaotic Marketing World On How To Build Brands That Resonate Both Online & Offline.

ISBN 9780814439227
Book Condition BRAND NEW
Format HARDCOVER
Publisher Amacom
Publication Date 01 May 2018
Pages 240
Weight 0.42 kg
Dimension 22 × 14.5 × 2 cm
Retail Price RM113.85
Availability: Out of stock

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Description

 
Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it’s getting? Probably so. But if you’re going to stand out in today’s cluttered digital world, you need a new approach : Capture their attention—and keep it!
 
With the rise of digital media, you’d think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren’t effective. And you can’t just churn out content and connect on every social network. To stand out today, you need to start with your brand.
 
Brand Now uncovers the new rules of branding in our complex and chaotic world, and strips away complexity to explain the seven dynamics of successful branding. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off .


The book helps you:
MEANING : To win over customers, your brand needs purpose. Who are you? What do you stand out? Answer these questions and create meaning around your brand.

STRUCTURE : Use your unique brand promise to amplify and reinforce the touchpoints that matter most, both online and offline.

STORY : Our brains are hardwired for stories. Learn to tell your brand’s core story, with a distinct, compelling brand voice.

CONTENT : Transform Your Story into content that’s engaging and shareable.

COMMUNITY : Beyond customers, broaden your fan base to include employees, vendors, strategic partners and more .

CLARITY : Today, simple, transparent brands are more visible. Improving your brand isn’t always an additive process

EXPERIENCE : People are drawn to brands where meaning infuses the entire customer experience. Create a strong culture by branding both internally and externally.
 
Filled with witty stories and dozens of examples, BRAND NOW can help brands of any size, in any industry. The book also includes a toolbox for small business, B2B, personal, and political brands, as well as resources for naming, crisis communication, and more….
 
Brand Now is broken up into two parts: Brand Now Dynamics and the Brand Now Toolkit :
☞ Brand Now Dynamics is the real meat and potatoes of the book, with a chapter each on what Westergaard defines as essential branding building blocks: Meaning, Structure, Story, Content, Community, Clarity, and Experience.
☞ The Brand Now Toolkit offers a bonus chapter on Humor, as well as several resources for applying lessons learned in terms of B2B branding, branding for politics, and more.
 
Branding can seem like an intangible concept but thanks to Westergaard’s expertise and a plethora of colorful examples that highlight brands doing it right, Brand Now arms the reader to take action. No big idea stands alone without being broken up into an action plan at the end of each chapter.
 
The world may be growing louder, but with Brand Now’s big ideas and practical toolbox, you can break through the noise–and win a place in the hearts and minds of your customers. This book goes deep enough to get you excited about brand building without going so deep that you get overwhelmed. As such, it’s a fairly quick read—the perfect business book to add to your reading list!
 
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About Author :
 
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to President Obama’s Jobs Council. He’s the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small and Brand Now: How to Standout in a Crowded, Distracted World (2018).
 
In addition to posting insights on branding and marketing at branddrivendigital.com, Nick is a contributor to the Harvard Business Review and host of the popular On Brand podcast. His thoughts have been featured in news sources such as US News & World Report, Entrepreneur, Forbes, Mashable, and more.
 
Nick is a sought-after keynote speaker at conferences and corporate events throughout the world. He teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also organizer and host of the Social Brand Forum and a mentor at the Iowa Startup Accelerator. Nick lives with his wife and five kids in Coralville, Iowa.

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